Catering Company Business Plan Template with Example

High Quality Business Plan Documents in Word, Excel and PowerPoint. If you are looking to start and operate a Catering business then this is for you. A business plan template with example content and sample financials specifically set up for a Catering Company.

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SKU: Catering Company Business Plan Template

Description

The Catering Company Business Plan Template is a high quality hybrid business plan document, which is between a template and a sample. Together with the Excel financial model worksheets and PowerPoint Pitch Deck, this product provides a quick, effective and affordable way to create a professional set of start-up and operating documents for a Catering business.


The Business Plan


The Financials


The Pitch Deck



This business plan is set up to get a business up and running and can be used to show to lenders and investors for the purpose of raising money. With a few quick and simple modifications, like the name of the company and owner’s bio, these documents can be easily customized to the exact needs of a business venture. This business plan template and start-up package assist entrepreneurs in the development of professional documents that can be used to start and grow a business.

The documents are industry specific with realistic strategies and figures. Lenders, investors, and management need a concise, professional roadmap for making decisions, and these documents provide that. The usability of the documents is unparalleled among business plan templates.

With a small amount of customization, users are guaranteed to have professional, extensive, and usable documents that are unique to their own business. Instructions on what to change and how are highlighted in the documents. Following along and taking a little time to fill in each customization area, such as specific product / service offerings, allows entrepreneurs to gain deep insights into their business strategies, offerings, and model.

All documents are copyrighted, and the Excel financial model is patent pending. By accepting these products, you are granted a limited right to use the copyright and patent for your own personal and business use. This use is limited to the initial buyer of the document(s), and it is understood that these documents are not for re-sale, copyright or to be posted on the web.

All documents come in Microsoft Office files.

Free Template Below – to get documents in Word & Excel, add Product to cart above.

CATERING COMPANY BUSINESS PLAN

1.0 Executive Summary

Executive Summary Tutorial and Instructions:

The first written section of the business plan is the Executive Summary this is a summary of the key points and areas of the business plan and is many times judged to be the most important section of the business plan. In the executive summary, the content presents the company and describes what it does. In the executive summary, briefly explain the company’s product(s) and / or service(s) and why the business will be successful. The executive summary should be at the beginning of the document. As the first section, it should give the reader, either management, partners, investors, lenders or other interested parties a nice high-level review of what the overall business encompasses and the strategies it will follow. What is in the executive summary should be addressed in depth throughout the remainder of the business plan.

The summary should:

  • Touch on the sections and content that will be detailed in the business plan, to give an overall understanding of what will follow.
  • Be captivating, but not overly puffy, as to encourage the reader to want to get deeper into each section and read the whole plan.
  • Make the main points about who, how and what the company is and does.

Given the fact that the executive summary is the at the front of the business plan, usually read first and encapsulates sections from the whole document, it becomes a key component of the business plan and as such needs to be strong and crisp. Pull in the reader by encompassing the main points of the business, but just give them highpoints, so that they are enticed to read the rest of the document.

A sub-heading in the executive summary is the financial summary. Here in the business plan, it is common to show the financial highlights for the company over the next few years of operation. Many times, a chart is to convey the highlights of the financial summary. Financial outlooks such as revenue, expenses and profit are charted here.

The next sub-heading in the executive summary is the mission statement. The mission statement is a short declaration of who the company is, what it provides and its beliefs. The overall philosophy of what the company advocates can be addressed in the mission statement.

Finally, in the executive summary are objectives. Objectives for a company are clearly defined targets that are set by management or business owners. The marks the company intends to hit by executing on strategies in the plan are written here. Listing company objectives helps to give management and all stakeholders a clear perspective on what targets the company expects to pursue. These targets do not have to be only financial. Looking at and reviewing objectives can give a means for a company to track growth and reflect on how the company is doing based on what it stated it would do. Objectives should take into account the desires of all those involved with the company.

Example for a Plant Nursery:

_Company Name_ will offer full-service catering for a broad range of corporate and individual clients throughout _location_. The company’s custom catering will be known for being imaginative and creative, whether it’s for a small intimate celebration or a large corporate event. The commitment will be to always provide top quality food with amazing presentation. A dedicated team will come up with new concepts and dishes inspired by the desires and tastes of our clients.

Financial Summary

A sub-heading in the executive summary is the financial summary. Here in the business plan, it is common to show the financial highlights for the company over the next few years of operation. Many times, a chart is to convey the highlights of the financial summary. Financial outlooks such as revenue, expenses and profit are charted here.

1.1 Mission Statement

The next sub-heading in the executive summary is the mission statement. The mission statement is a short declaration of who the company is, what it provides and its beliefs. The overall philosophy of what the company advocates can be addressed in the mission statement.

Example:

The mission is to provide high quality catering services. The company will strive to ensure its longevity through repeat customers and referrals. It will ensure customer satisfaction in all areas including timeliness, attention to detail and service.

1.2 Objectives

Objectives for a company are clearly defined targets that are set by management or business owners. The marks the company intends to hit by executing on strategies in the plan are written here. Listing company objectives helps to give management and all stakeholders a clear perspective on what targets the company expects to pursue. These targets do not have to be only financial. Looking at and reviewing objectives can give a means for a company to track growth and reflect on how the company is doing based on what it stated it would do. Objectives should take into account the desires of all those involved with the company.

2.0 Company Description

Company Description Tutorial and Instructions:

The next section of the business plan is the Company Description this section provides a wide-ranging background and narrative explanation of the company. The content here should include a broad outline of the product(s) or service(s).

Here, briefly explain who the target clients are, but just briefly as this will be covered more in-depth in later sections. You will also touch on your company’s management and organization. Ownership of the company is often mentioned here, in the template, there is mention made to a detailed ownership breakdown in the addendum of the business plan. This structure provides an easy and clean way of utilizing the template sample content while still covering all business plan requirements. Reference to more details on topics covered is mentioned in this section.

Example:

The company will feature experienced catering professionals, progressive menu item selections, and exceptional detail to service. _Company Name_ will rely on the knowledgeable team members is has assembled as well as a range of dependable resources, to create incredible experiences for hosts and guests alike. There is high demand in the marketplace for such a business. Individuals and businesses seek to hire catering companies so that their events will lead to a memorable experience. Utilizing the abilities of the company, clients will be able to obtain positive results for their catering needs.

3.0 Management & Organization

Management & Organization Tutorial and Instructions:

Management & Organization are the next section of the business plan.

The first subsection here, details management. The individuals responsible for operating and overseeing the company should be listed.

3.1 Management Team Bios

Example:

The company is assembling a management team that will have the necessary skill set to effectively and efficiently operate the business. The company will need sufficient staff to provide the quality of product and service that will represent the proficiency it will have when operating.

3.2 Organizational Chart

The next subsection is Organization, here is where an organizational chart is detailed. The chart is typically in the form of a graphic which shows the organizational structure of the company. Here the names and titles of the individuals who will be running the company should be detailed. Other employees, contractors, board members, etc. can be inserted into the organizational chart. Often small businesses may have a limited number of employees, in this case it is acceptable to detail outsourced help and resources such as an attorney, accountant etc. It is important to identify any and all required personnel to run the company, if the specific individuals needed have not yet been identified, entering T.B.A. (to be determined) is an option

4.0 Market Analysis

Market Analysis Tutorial and Instructions:

The market analysis section of the business plan is where the market the company will be operating in is explained. Here, it is important to illustrate the industry the company will be operating in. This should be done with a narrative description and possible a graphic if available and necessary. Industry analysis is often available from third party research firms.

Example:

Catering, a business that provides food service to an event or location, is a multibillion dollar industry. Businesses in the industry will typically consult with clients and then prepare a bid for catering services. The bid normally details the times, staffing, food, drink, equipment and other logistics for catering an event. Intellectual capital, the value of the people operating the catering company and their relationships with vendors, is an important resource for catering companies.

4.1 Target Market

Target Market is a subsection in the market analysis section. Here, a description of who your product(s) and / or services will be marketed to is discussed. If the company has a brick and mortar operation, in which product(s) and / or service(s) will be sold, you may want to include some data on the location. This data is typically in the form of demographic statistics, which many times include age, income level, marital status and the like.

4.2 Competitive Analysis

Competitive Analysis is the next subsection of the market analysis area of the business plan. The competition the company will face for its product(s) and / or service(s) should be covered here. There will be direct competitors, other companies that are involved with selling the same product(s) and / or service(s) and indirect competitors, those companies who sell product(s) and / or service(s) that can be used as alternatives. In this subsection, the competitive advantage the company will have over others in the market is discussed as well.

4.3 S.W.O.T. Analysis

The next subsection under market analysis is the S.W.O.T., which stands for strengths, weaknesses, opportunities and threats. Here, describe the influences within the company that will lead to or hamper success in achieving goals. There are often external and internal elements that will have a positive or negative impact on the company achieving goals, these should be addressed here.

5.0 Products & Services

Products and / or Services Tutorial and Instructions:

In the Products and/or Services section, an explanation will be given on what the product and/or service is. Details should be provided to give the reader a clear understanding of the characteristics and features of any and all product(s) and service(s). This section can vary greatly depending on the product(s) and / or service(s).

6.0 Marketing & Sales Strategy

Marketing & Sales Strategy Tutorial and Instructions:

The Marketing & Sales Strategy is the next section of the business plan. In this section, the strategies on how the company will get clients should be discussed.

The methods of advertising and communicating to clients and potential clients should be detailed.

Product(s) and / or service(s) promotional methods are covered here. Some information about the pricing of the product(s) and / or service(s) the company will have would be mentioned here. Include strategic undertakings that will be used to tell potential clients and existing clients the advantages of purchasing and using the company’s product(s) and / or service(s). Declaration about how the company will penetrate the market by utilizing the marketing strategies should be discussed. The distribution of product(s) and / or service(s) is explained here as well.

Example:

The company will penetrate the market by competitively pricing its offerings, promoting its catering services and continually improving its menu. By executing on the marketing and sales strategy the business is expected to show steady growth over the next several years.

7.0 Financials

Financials Tutorial and Instructions:

The Financials are the next section. An essential element of the business plan, it is common for projections for three years of financial performance to be detailed in income statement / profit and loss, cash flow and balance sheets.

Lenders, investors, management, partners and shareholders may be interested in reviewing financial statement projections for the company. The act of preparing financial projections can be helpful for company management and owners. Thinking through financial estimate projections for the company can get everyone responsible for obtaining goals aware of what’s need to attain them.

In the financial section, at a minimum, the following should be covered as explained in the pages to follow.

EBITDA and Break-Even Tutorial and Instructions:

EBITDA is a barometer of how a company is financially performing. By taking out the expenses for any debt and adding back any interest and taxes that may have been taken place over the projected period, a clear picture of the company’s earning ability is shown. EBITDA is common for lenders and investors to look at when making a lending or investing decision for a company.

A Break-Even Analysis indicates when the business will be able to cover all of its expenses and begin making a profit. This analysis calculates the minimum amount of sales needed to cover costs. This is especially critical for startup businesses as it shows the sales threshold that needs to be surpassed before the business becomes profitable.

Required Start-up or Expansion Funds Tutorial and Instructions:

The required start-up funds or expansion funds is a breakdown of what money will be needed to start the company or expand an existing company’s operations. Separated into asset categories, operating capital and sources, this financial statement provides a look at what the company needs to start or expand and where the monies will be spent.

Owners’ Equity and its allocation among Founders, Management & Employees and other investors shows how much of the of the company is owned by Founders, Management & Employees and other investors.

Yearly Income Statement Tutorial and Instructions:

The Yearly Income Statement / Profit and Loss is a report that indicates the revenue / income and expenses of the company over a period of time. The statement reveals the net income / profit or loss the company has for the specific time period.

Yearly Projected Cash Flow Statements Tutorial and Instructions:

The Yearly Cash Flow Statement is a report that indicates the details of the company operations for a specific period of time that influence the company’s cash account. Inflows and outflows of cash and details about capital flows are quantified in this statement. The cash flow statement indicates the way in which fluctuations in balance sheet accounts as well as income statement accounts impact cash.

Yearly Projected Balance Sheet Statements Tutorial and Instructions:

The Yearly Balance Sheet Statement is a financial report of a company that gives a view of the assets, liabilities and owners’ equity. Taken together, an observation of these three pieces of the financial puzzle provide investors, lenders, management and all interested parties an idea as to what the company owns and owes, as well as the amount invested by stakeholders. The balance sheet provides a measure of a business’s value at a particular point in time. It is considered a snapshot in time.

Monthly Income Statement Projection (Monthly) Tutorial and Instructions:

The Monthly Income Statement / Profit and Loss projection is typically done for start-ups. This is a report that indicates the revenue / income and expenses of the company an initial period of the projection time (monthly). The statement reveals the net income / profit or loss the company has for each month of the initial projected time period.

Monthly Cash Flow Statement Projection (Monthly) Tutorial and Instructions:

The Monthly Cash Flow Statement is a financial report that indicates the details of the company operations for a specific period of time (monthly) that influence the company’s cash account. Inflows and outflows of cash and details about capital flows are quantified in this statement. The cash flow statement indicates the way in which fluctuations in balance sheet accounts as well as income statement accounts impact cash.

Appendix

Appendix Tutorial and Instructions:

Lastly, there is an appendix which includes assumptions and references. An appendix in a business plan is a section at the end that provides additional information on the topics explored in the contents of the plan. The assumptions are typically Depreciation, Income Increase, Cost of Sales, and Fixed Expense Increase, but can be varied depending on the specifics of the company. Also in the appendix there is typically detail on the equity ownership of the company and references for research used in the plan

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Business Plan, Business Plan & PowerPoint Presentation, Business Plan, Excel Worksheets, & PowerPoint Presentation